Digital Marketing

Looking to the Future

The future of optometry marketing is digital – not only are your patients increasingly using mobile phones as the first port of call with seeking information, they’re also using social media to seek recommendations on optometry and other health services from friends and family.

Many people believe that the digital arena is only relevant to young people. This is simply not true – 87 per cent of Australians access the internet daily; Facebook boasts 15 million Australian users as of April 2016; 52 per cent of Australians aged 40-49 access social media at least once a day; and 38 per cent of Australians aged 50-64 access social media at least daily. (Source: Sensis Social Media Report, 2016.)

Optometry digital marketing for reach

As digital marketing continues to evolve, our ability to reach a targeted group of local people in a defined geographical area improves. Digital marketing is far more efficient, cost effective and measurable than print or broadcast marketing and advertising.

Optometry digital marketing to amplify word-of-mouth referrals

We all know word-of-mouth is the most valuable type of marketing there is. Social media marketing enables you to amplify your word-of-mouth referrals by making it quick and easy for people to find you and refer you to friends, family and others.

People far prefer personal recommendations for optometrists and other health professionals rather than finding someone through Google search. Social media marketing is like word-of-mouth on steroids. Enhance your trustworthiness, build your brand awareness and be found – through social media marketing.

Optometry digital marketing to dominate Google search results

If you want your website to rank on Google, you need to be on social media and using email marketing. Social media gives you a natural way to build links to your site, drives web traffic to your site and helps build credibility and legitimacy amongst prospects. Email marketing drives people to your site, encourages your prospects and patients to share and refer others to you, and keeps you top-of-mind with your community.

Build your business

At eye2eye, we have one clear goal – to help your practice grow exponentially while making things easy. Using a combination of strategic digital marketing initiatives, we generate new leads, cultivate these into new patients and help you better retain your existing patients while increasing patient spend.

If you’re an independent optical practice wanting to increase your revenue, improve your patient retention and reduce your marketing efforts, then we have the perfect package to suit you.

Digital communications keeps you top-of-mind with patients and prospects

Email marketing and social media marketing work hand-in-hand to keep your practice top-of-mind with prospects and existing patients. We make it easy for you to keep in touch with your patients through email marketing, sharing your practice news, promotions, information on new eye care products and eye health information.

All marketing packages include a branded HTML email newsletter design, in line with your existing website, and regular email communications to your database – with nothing for you to do but approve your email newsletter before we send it out.

Depending on your package, email newsletters include your personal introductory message, practical eye care and optometry information, and your preferred suppliers’ advertising and promotions to help boost your sales.

All our packages include daily social media posting to your Facebook page, keeping you top-of-mind with existing patients and improving your branding and website ranking, reaching new people, and encouraging word-of-mouth referrals.

Affordable Web Design & Development Solutions

Weather you require a micro-site to ensure a web presence or a complete e-commerce platform, you are in the right place! Our team can provide you affordable yet unique web solutions with a responsive outcome to ensure their smooth display in all users’ devices (PCs, tablets mobile phones etc).

Contact us for more information.